I spoke at the InfoCommerce Conference in Philadelphia yesterday about the content aggregation business model. I plan to have a couple of posts about this soon. Much more interesting than my talk, though, was an article in yesterday’s Science Times – Toonology: Scientists Try To Find Out What’s So Funny About Humor. Coincidentally, I had two (appropriately licensed) New Yorker cartoons in my presentation and I was able connect the article with my presentation.

Basically, there are four types of cartoons: First, the unreal image coupled with the rather ordinary caption. I used the cartoon below to tell the audience everything they needed to know about their presenter.
Beerpic_5

Second, the ordinary image coupled with the outlandish caption. To emphasize the importance of publishers, I used this:
Contentpr_1

The third type is the unreal image with the unreal caption – two old, female crocodiles sitting in living room chairs and one says, “Whenever Mother’s Day rolls around, I regret having eaten my young.” And finally, the slice of life cartoon, which has an ordinary image and an ordinary caption – a man and his wife sitting on a sofa and the man is petting the dog. The wife says, “Lily is the child, Violet is the dog.” I’ve been a New Yorker subscriber for 25 years and I always flip through to look at the cartoons first. It had never crossed my mind that they could be so easily and elegantly categorized.

If you need a cartoon for a presentation go to www.cartoonbank.com. The search engine could be better, but overall, the site works pretty well.