Last February, Alacra introduced Pulse, a new web product designed to better meet the current awareness and idea generation needs of financial institutions’ and professional services firms’ executives.  Amidst the financial crisis, our customers and prospects were cutting their information spends. To gain traction, we released the product with a freemium strategy: the basic product, Street Pulse, was available for free, but we charged for tools to personalize and filter the data.  We spent the past year integrating market feedback, and today we are releasing a radically enhanced product—PulsePro (http://pulse.alacra.com).

The idea behind Pulse was to extract only business information that’s actionable from a curated universe of web content (traditional media and blogs) in near-real time.  We’ve combined human insight into source credibility and relevance with proprietary semantic tagging technology and created a cost-effective product that delivers an extremely high signal-to-noise ratio.  Today’s launch is the next generation. Along with a simplified user interface, PulsePro streamlines the aggregation of multiple events filters.

Users of our freemium service are already familiar with Street Pulse, which extracts and presents analyst comments (sell-side, ratings agency, industry + bloggers-as-analysts). Visitors will now see three additional “events” filters. Deal Pulse focuses on M&A rumors and announcements; Weak Pulse delivers distressed company events like debt restructurings and bankruptcies; and Chief Pulse finds and displays quotes and commentary from C-Suite executives. These are all presented in near-real time.

Our launch kicks off with one month of complimentary access to PulsePro– the premium, subscription version of Pulse. We invite you to explore the new service, free of charge at http://pulse.alacra.com through April 15.

PulsePro offers users the ability to create portfolios and profiles and to receive email and Blackberry alerts on companies, people and topics of interest. It also offers two free email newsletters.  One covers M&A Ideas and Rumors; the other covers Upgrades and Downgrades by sell-side and rating agency analyst. There are global and European versions of each, and you can sign up for them here: http://pulse.alacra.com/newsletter-signup.

Through the open access period, PulsePro subscriptions are available at a special introductory rate of $995 per year, with significant multi-user discounts via http://pulse.alacra.com/subscribe.

After April 15, users will still be able to take advantage of the free version of Pulse via http://pulse.alacra.com. 14-day free trials to PulsePro will be available at the same URL.

Also take a look at our new “Pulse Check” blog (http://pulse.alacra.com/blog), where we’ll be posting trends, data patterns, and ideas that we’ve gleaned from the Pulse database on a regular basis.