Jeff Howard, Director of Business Development at Datamonitor, spent some time updating us on all of Datamonitor's content on Alacra and filling us in on why even Playboy needs Datamonitor.

1.Tell us about the Datamonitor suite.

Datamonitor Group ( is a world-leading provider of premium global business information, delivering independent data, analysis and opinion.

Our teams of analysts draw on their collective industry experience to deliver analysis, comment, opinion and advice on the latest market trends and conditions across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Sourcing, Technology and Telecoms industries.

2. What are some typical uses for Datamonitor content?

Information and understanding are key to business success. We help more than 6,000 of the world’s leading companies in making better strategic and operational decisions. 

Our clients use our research, insight and trend forecasting for a variety of reasons; from benchmarking their performance against the industry standard to monitoring competitors, financial predictions and setting future strategies

3. What makes your content unique?

Datamonitor’s breadth of coverage helps us stand out in a crowded marketplace. We don’t have analysts operating in silos, instead they’re working collaboratively.

So, a company which provides technology services to the banking sector doesn’t just get a report from a technology analyst looking. They also get the benefit of input from our financial services team, who are able to advice on what’s happening in the financial sector that may influence technology preference or spend. In addition, they’ll get information from our consumer insights team, which will help them understand what consumers are demanding form their bank, which in turn will influence the future banking technology market.

4. What sorts of interesting or unexpected uses of your content have you seen?

Our research is often quoted in the press and journalists regularly seek out our analyst for comment. As a result we’re quoted daily on the business pages of national newspapers and in trade and technical press. Some of the places our research turns up though can be quite unexpected. One of our technology analysts was quoted in Rolling Stone magazine last month, a big change from Document Processing International. This month Playboy interviewed some of our pharmaceutical industry experts for an article.

5. What might surprise your customers to learn about Datamonitor?

Our first ever published report looked exclusively at the UK market for knickers. Completely unrelated to the Playboy article.


FREE report from Datamonitor now available:

2011 Oil and Gas Trends to Watch

To see recent content from the Datamonitor suite of databases, visit any one of their publisher pages on the Alacra Store listed below:

Datamonitor Black Book of Outsourcing

Datamonitor Industry Profiles

Datamonitor Premium Research Reports


Verdict Research

If you are interested in contributing your content to the Alacra Store(, please contact Steve Davison at steven[dot]davison[at]alacra[dot]com.