Mollies class best Posted by Fran Falchook:  Several weeks ago, my daughter Mollie’s fourth grade teacher inquired if I would come in and teach her class about Alacra.  Lakeville School was hosting a Parent Teach-in and the Information Industry was a topic of interest. My slated time was Friday morning, after a Builder, who did a project with sugar cubes and icing, and a Sports Writer came to visit earlier in the week.  To say I was a bit concerned about not being too boring was an understatement; after all I had two hard acts to follow.  Throughout my prep sessions and planning (I was more nervous than demonstrating Street Pulse to a major Bank), my daughters both did a great job of reminding me that my audience was 10 years old.  Thus, I had my work cut out for me: to explain how Alacra aggregates, integrates, packages and delivers information in terms an elementary school student could grasp. 

FranMollie Out of the gate, I compared Alacra to a narrowly focused Google.  I was making strides.  All of the kids understood this concept.  Next, I told them about who Alacra serves, and asked if they knew the names of any financial institutions.  Bank of America, Merrill Lynch, Deutsche Bank (yes someone’s Mom works here) and Citigroup were quickly mentioned, along with AIG much to my surprise.   Lastly, I divided the class into four teams and gave them each a company to research.  Verizon (for the cell phone lovers), Game Stop (my appeal to the boys in the class), Disney (for those lucky enough to secure tickets to the Jonas Brothers concert) and Apple (for the “I just love to ichat” crowd).  Thankfully, Mollie knew who belonged in each quadrant. Each team had 20 minutes to conduct their research and share their results with the class.  The Apple team was the first to discover Yahoo Finance and Hoovers.  Verizon made their way onto free EDGAR and mentioned several financial blogs, while Game Stop utilized the company’s website.  Yet, it was the Disney team that most impressed me: they found their way onto Alacra Store and Pulse (does my daughter really listen when I talk?).   One member of the team even compared Street Pulse to Facebook.  Reflecting back on my morning in fourth grade I am amazed at how computer savvy, interested in learning and tuned-in to current events these children are.