A recent survey by FIND/SVP reveals that business executives are frustrated with consumer search engines and “an astonishing 74% are not confident that their results are reliable.” So FIND/SVP has partnered with Empire Media and TripleHop Technologies to create a better business search engine that contains premium information as well. Rafat Ali at PaidContent.org is skeptical that this can work and cites business.com, allbusiness.com and Alacra’s own Portal B as failed entries in the space. Although the former Portal B web index is still a frequently used component of Alacra, Rafat is correct in his view that this will be an extremely difficult stand-alone business, especially for a newcomer.